On September 26th, 2024, we hosted an insightful webinar on "Optimising search campaigns on Google & Microsoft Ads." Our experts, Katharina Tremmel and Philippe Chrétien, shared invaluable tips and strategies to help you elevate your search engine advertising performance.

Webinar Highlights:

• Google vs. Microsoft Ads: Market shares & SEA impact
• Campaign & ad group structuring
• Keyword match types & key performance indicators (KPIs)
• Budget optimisation
• Bidding strategies: Automated vs. manual
• Ad text quality & testing
• Excursus: AI-generated ad texts vs. human-generated texts
• Geotargeting, ad scheduling, remarketing, and much more!

The full recording of the webinar is now available on our LinkedIn profile. Don’t miss the opportunity to gain practical insights and optimise your SEA strategy.

Request the Presentation

If you’d like to receive the full presentation in PDF format, feel free to send us an email at:
mannheim@effective-world.com

Your Partner for Search Engine Advertising (SEA)

With over 20 years of experience in digital marketing, we help businesses worldwide to optimise their search engine advertising campaigns. Whether it's Google or Microsoft Ads, we provide data-driven strategies and tailored solutions to ensure you get the most out of your advertising budget.

Stay Tuned for More Webinars

We will be offering additional webinars focused on optimising both Google and Microsoft Ads. Follow us on LinkedIn to stay updated on future events and expert insights.

Contact Us

Have any questions or need further information? Don’t hesitate to reach out. Our team is always here to assist you.                            
mannheim@effective-world.com